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Monday, September 2, 2013

Social network security or lack of when promoting your brand is an issue of utmost importance


Social network is gradually becoming absolutely necessary when companies promote their brands. In fact, it is a two-edge knife. On one hand, companies can use social media platforms to obtain immediate feedback from current/potential customers and communicate with their audience(http://sjsucs100wcs200w.blogspot.com/).  On the other hand,  many important information of companies can leak through social networks.  In the following paragraphs, I will show you that social networks' importance to promote the companies' brands and if the social network lacks the security, it will produce very bad influence to the development of businesses.


First, Social network has became the necessary way to promote the growth in the corporate sector of the economy. Companies can track information about them by some sites like www.google.com/alerts and www.hootsuite.com. Compare to traditional survey, social network has many obvious advantages. For example, it is easy and quick to get feedback. Using this feedback, companies can modify and make their blueprint of development.  Since more and more people like to use social network to transmit information, and commonly people even more like to buy the brands which their friends recommend, the brands can be known widely and quickly which effect is much better than they get from expensive ads.If things continue in this way, the company will gain huge development.

However, hackers  and rivals alike can take advantage of social media platform to get similar information . Hackers may use the information to attack the company. As rivals, they can make advantageous measures for themselves according to the information they gained about the company from social network which possibly is very bad to the development of the company.   In some cases, the leaders of one company can discuss their products with their loyal customers,these kind of conversation possibly influence this company's maker' decisions. Yet if the conversation is gotten and used by the rivals, it is possible that the future of the company will be very hard, even the life and death of the company can be affected.


In sum, social network can both promote the brand of one company also ruin the development of one company.  In order to better use it, one of the key works is to improve its' security. Many social network companies like Facebook and Google are working on it. The following video is talking about this issue.



2 comments:

  1. What a clear blog! I like your design about this blog.

    First of all, you add a cute picture to this article and make it lively and interesting. However, it seems that this picture's size is a little strange. Maybe you can try to crop it and chose a suitable size.
    Second, you talk about social network from two different ways. As you said social network are double-edged sword. Either individuals or companies should face this issues with right attitude.

    Second, I have some suggestions about your blog. I noticed that you cite teacher's sentences and use bigger font to highlight them. In my opinion, use "" and label the writer may be better way, as well as the picture.

    ReplyDelete
  2. Hi Li.

    Your blog post is well-organized, starting from the importance of social networking and moving on to the downsides of the lack of social media security. I think it is important for people to have social media because they need to have information about the brands from various companies and how they can attract customers and have their feedback. It is good that you mentioned how hackers and rivals take advantage of social media to ruin the companies’ reputations. I would be terrified if one of the hackers would look into my profile, extract every bit of information, and reveal it to everyone.

    I would suggest you to skim through your post for spelling, grammar, and sentence structure errors. There were some excessive run-on sentences that need to be fixed, so I recommend you to read your blog post and fix the errors. Another suggestion would be to reference your article in the paragraph, especially the first paragraph. That way you would make the post look better and make a works cited list for your articles.

    All in all, your blog post is good. Keep blogging.

    ReplyDelete

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